Meet the Chef with Ioana Romanescu
Our second presentation of Meet the Chef is done from Bucharest, Rumania. Ioana Romanescu, a student of our Extended Online B·Concept Pastry Course , is a pastry chef, teacher, and the founder of Cupcake Philosophy, a creative and inspiring project.
With a strong sense of aesthetics and a high standard of quality that she embodies in the execution of her creations, she has been awarded several prizes such as the recent "Best pastry chef in Romania" in 2022. In addition, Ioana has been a judge on television programs, a panelist at events in the hospitality industry and, what she enjoys most is giving workshops and educational talks to industry professionals and children with whom she is inspired to continue creating new products.
After living for a few years in Canada, where she got inspired by a small pastry shop, Ioana decided to become a pastry chef as she founded Cupcake Philosophy. She left her job to follow her passion; making pastry creations that touch people’s senses and emotions while celebrating the most special occasions, from weddings to educational events.
For Ioana, a product’s first impression is key. Therefore, she gets inspired by architecture and nature, highlighting textures and flower shades. Undoubtedly, the way we present a product defines who we are as pastry chefs and as individuals, and Ioana takes care of every single detail to communicate her personality in her elaborations.


Her pastry practice is responsible with the environment as she uses high quality ingredients with which she makes her low in fat and low in sugar pastry products. Something that we love about her is that she creates pastry products that align with each season. She uses seasonal fruits to benefit from their taste, purity, and color.
And… which is the ingredient that must be included in every Cupcake Philosophy elaboration? – Definitely, The heart!💛
"People tell me that when I talk about my work my face lights up. I think if I didn't have that passion to start from scratch, work hard, learn and be creative, I wouldn't be here. I firmly believe that, in our pastry work, if your heart isn't there, you can't succeed," Ioana assures.
The online and extendedB·Concept pastry Course was a revelation for her, to understand the "science" behind each recipe. Ioana began to apply this knowledge to her existing recipes, making them healthier, lighter and tastier, but the B·concept method also gave her the tools she needed to develop her own products from scratch, without fear of making mistakes and knowing exactly how to solve any problems she encountered during the process.



Learning about pastry techniques helped her control the ingredients used and the textures created in each of her recipes. Thus, she has been able to create pastry products as spectacular as these ones. Certainly, she has been able to show her own pastry style and we are beyond amazed with the results. Ioana is currently working on a new pastry product collection that we will soon be able to enjoy.
"I recommend the course because of the passion of Jordi's team, the clarity they brought me through the course and how easy it was for me to develop my own creative work." Ioana Romanescu.
The B·concept has been a "change of life" for her and we couldn't be prouder and happier for it. We hope this interview has awakened your desire to learn and create. Undoubtedly, dreams have no limits, and with effort everything is achieved. 💚
We want to thank Ioana Romanescu for participating in our new initiative and we wish her the best of lucks. Please visit her webpage and her Instagram profile to know more about this talented pastry chef!
If you’d like to know more about the course she took in our Pastry School, here are all the details:



