B·Concept / Philosophy

For me, pastry is a language, a form of expression, my way of communicating with the world. Pastry is my life. It has made me question everything, reflect more and, above all, look for answers.

Not long ago I told you about my beginnings, my experience and how we got to where we are today. But Jordi Bordas has long since stopped being just me. Behind Jordi Bordas there is a team, a method, a way of thinking and doing. We are driven by a philosophy and a pastry vision of our own.

At Jordi Bordas we believe in freedom. Freedom to create your own recipes, freedom to choose, to find your own road, to discover new possibilities. Freedom to think outside of the box and see things from another point of view: yours.

Pastry allows us to express ourselves, to show our vision and our values to the world. Our elaborations talk about who we are; they talk about our history and the path we have followed to create them.

This is why, we are very excited to share this video with you today. In this video, we open up and show you who we are, without any shame or censorship. Here it is, my vision of pastry. We hope you enjoy it as much as we have, because turning your passion into your work is truly incredible.

— Jordi Bordas